Integrated Marketing
The goal: Transform complex industry insights into an engaging, cohesive marketing experience that would educate audiences, promote webinar participation, and reinforce Amcor's position as a trusted thought leader.
The campaign required translating technical subject matter into clear, accessible visual communications while maintaining brand consistency across multiple marketing channels.
The solution: Designed a suite of marketing assets including webinar presentations, infographics, and social media graphics to support the campaign across multiple channels. Each piece was developed to communicate complex information clearly while maintaining brand consistency and a cohesive visual experience.
Webinar Presentation Design:
Designed engaging presentation decks that transformed complex industry topics into clear, visually compelling stories. Each deck balanced content hierarchy, visual storytelling, and brand consistency to support presenters and create a stronger audience experience.
Infographics:
Translated technical information and key insights into easy-to-understand visual narratives. Developed infographics that helped simplify complex concepts while creating valuable content that could be shared across marketing channels.
Social Media Campaign:
Developed a multi-post social media campaign designed to leverage existing audience engagement while expanding reach to new target audiences. Created a cohesive series of promotional graphics that built awareness, encouraged webinar participation, and extended the campaign’s messaging across digital channels.
