Serving customers with quality and style.
The goal: A craftsman wanted to grow his business of custom home and business furniture through branding, social media, trade shows, and website presence.
The solution: A cohesive brand approach that speaks to quality-made and American-sources furniture.
Attention to detail and a brand story worth telling
Tone and messaging are important parts of this craftsman’s brand story. Using locally sourced and repurposed materials that speak to the smallest details of wood graining help to create the kind of story that resonated with this market’s buyers.
From reclaimed barn slabs to hand-poured cast iron recycled from a foundry, each small detail of the process needed to be told in a way that it could be distributed across marketing channels.
A Showbook was created to encompass the entire brand story. It’s used for sales conversations, at trade shows, and positioned in product photography and a brand element.
Business card
Order form & Artist’s statement
Social media posts and contests
Magazine ad placements
Google display ads
