Bringing a new product to market.
The goal: Create an individual and package design that appealed to a new demographic.
The solution: Incorporating existing elements of the brewery’s aesthetic to capitalize on their current brand following, while creating a product design as refreshing as their hard seltzer.
That’s a (package) wrap.
Working as part of a collaborative team, I assisted by creating concept art that would marry the brewery’s existing branding while imparting a lighter aesthetic that spoke more to hard seltzer. The brand tone was to feel light, refreshing, and relaxing.
The creation process included brand assessment, market research, illustration, 3D modeling, can and package design.
Photo credit: Untappd
Photo credit: Central Waters