Product Launch & Packaging Design
The goal: Develop a new hard seltzer product identity and packaging system that would appeal to a broader audience while remaining connected to Central Waters’ established brand presence.
The solution: Developed a packaging concept that balanced Central Waters’ established brand identity with a fresh visual direction for a new hard seltzer audience. Created a cohesive product experience through concept development, illustration, and package design.
Concept Development
Collaborated with the creative team to explore visual directions that captured the light, refreshing personality of the hard seltzer category while maintaining the authenticity and recognition of the Central Waters brand.
Packaging Design
Translated the approved creative direction into a cohesive package design system, including can artwork and 3D product visualizations to showcase the final concept and support production discussions.
Photo credit: Untappd
Photo credit: Central Waters