The goal: To create both a print catalog and a website that provide consistent, easy-to-access information for contractors and builders. The design needed to help them quickly find product details, compare options, and have the resources they need at their fingertips when meeting with clients.

• Website – Organized product families, finishes, and specifications so builders could easily compare options and request quotes online.

• Catalog – Designed layouts that make technical details clear while showcasing craftsmanship and customization.

• Consistency – Ensured the print and digital experiences aligned visually and structurally, so users could switch between the two without confusion.

The result is a set of tools that support Woodport’s B2B audience, making it easier for contractors and builders to access information, communicate with clients, and make informed purchasing decisions.