Delivering results through education.
The goal: A women’s health clinic wanted to increase its digital presence and attract a larger audience to generate more patients.
The solution: a brand-aligned, multi-channel digital campaign that increased their social reach, integrated TV, and directed more visitors to their website, creating the opportunity to help more women with real wellness.
Defining a brand strategy
Before embarking on a digital strategy, a brand moodboard was created to act as a north star. This guided creative content to ensure brand alignment across any channel.
Social media that educates and engages.
As part of the social strategy, cohesively branded graphics and content created were created to be informative, and engaging.
This involved using video and motion to increase audience awareness. Social assets include page banners, animation, medical illustrations, and image carousels.
Digital experiences that start conversations.
Using a blend of TV graphics, SEO-optimized landing pages and blog creation, and infographics, I helped to build digital touchpoints that educated new and potential patients, guiding them toward conversion opportunities.
Infographics that actually inform.
By bringing exposure to and having honest conversations about medical issues, patients felt more confident about discussing issues with their health providers, leading them to seek treatment sooner.
The results
56%
Increase in Facebook Live participation
324%
Increase in email leads
225%
Increase in new patients from social media